QR Code Menu

Make Restaurant Menu QR Codes for Safe Dining in 2021

QR Code Menu

A mouth-watering restaurant dining table and cuisines full of quality flavors have quite generously been remembered. The type of menu you have offered to your customers is the prime reason they choose to visit your restaurant in the first place. 

The menu is the customer’s first point of contact, makes a huge difference and an impression on your dining world. A menu is one of the most significant ways of communication for promotion and is an extensive selling tool of any food and beverage company. 

Food and beverage companies are indulged in innovating their services in this competitive environment. The emergence of DIGITAL MENUS or QR CODE MENUS is one of the best examples of this.

Before going into any other details, first, we need to understand what a Digital menu is – 

Digital menus or QR code menus for the restaurants

Due to Covid-19, restaurants all over the world are compelled to adjust. The rise of digital menus or QR code menus is one of the most significant shifts during this phase. Digital menus are hygienic and great for preventing the transmission of germs, saving money on printing costs, and ensuring that your guests always see the most up-to-date options. 

Digital menus are such a blessing for the restaurant sector, offer several chances to innovate, improve their efficiency, and enhance their revenue. 

While hard copies of restaurant menus are now obsolete, going to be phased out in the coming few years. Thanks to the rapid growth of digitalization throughout industries across the world, with the development of smartphones. Replacing paper restaurant menus with digital menus will benefit you in a variety of ways.

It’s cost-effective since you won’t have to print menus every time you make a little update. It’s also visually appealing because your customers will be able to see the full menu in one glance, which will help you to sell, engage, and understand your consumers better.

Let’s have a look at the benefits of having digital menus for the restaurants

  • Digital menu or QR code menu makes communication easier 

The Digital menu supports films and videos. While using a digital menu, the restaurant can make films or animations, which attracts more attention and makes communication much easier. Digital menus display information clearly and allow making effective use of negative space. Furthermore, it can allow the restaurant to promote their menus to influence the customer’s decision.

  • Easy and time-saver

Menus have updated quickly, within a single click.

  • Cost savings

Paper menus cost a lot. If you want to update anything about the menu then you have to print the whole menu again. But in a digital or QR code menu, you will be saved by the printing cost. 

  • The digital screen makes the experience better

The use of a digital screen improves the customer’s entire experience. The perfect mix of graphics and videos can keep clients engaged while also assisting them in making an informed decision based on the information presented.

  • Promote your new dish

For marketing and advertising your freshly launched menu items, a digital menu or QR code menu is one of the finest solutions. Many large restaurant chains are claimed to have used this method, which has helped them quickly become popular with their newly launched offerings. This makes it easier for eateries to fulfill their goals.

  • Brand Consistency

The Digital menu ensures that the restaurants’ locations are up to date. This is a sensitive and important element, particularly for restaurants that operate in many locations. 

  • Contactless menu system

To decrease the chances of cross-contamination, add a PDF QR code to your menu so that customers can get an easy and quick view of your menu on their smartphones. 

The benefits of having a digital menu are never-ending. In this era of technology, now is the moment for a restaurant to become digital by implementing an on-the-go digital system. These benefits are enough to switch to digital or QR code menus for the restaurants. 

How to get a Digital or QR Code menu for your restaurant

People think that it is a very lengthy and problematic process but it’s not true. The whole process is very smooth and easy-going.

There are a variety of applications and websites available to help you design a digital menu quickly and efficiently. You just have to go on the internet and search for it. The procedure to create a digital menu is complete in less than 36 hours with no additional effort or technical knowledge on your part. Simply upload a PDF, an image, or a URL (link) to your menu. Within 36 hours, you will receive a QR code as well as a digital menu URL.

Tips for designing a digital menu for the restaurants

  • Images should be good and realistic

Food and drink photos taken in natural daylight, without the use of flash, are more realistic. Flash can flatten your images by removing natural shadows.

  • Reflect your photography angle

Choose the angle of photography wisely. Some foods or drinks appear great when photographed from above, while others require a lower angle.

  • Add colors to the menu
  • Use good style and size of fonts
  • Trying adding images and video to your digital menu will enhance its beauty, and the customers will be attracted more.

How people can use QR code menu or Digital menu

There is no need to install a specific app because today’s smartphones feature built-in QR Code readers with the camera. 

Customers can follow these simple steps only

  • Wait a few seconds after pointing a phone camera at a QR code
  • When you click on the notification, you’ll be taken to a web page
  • These web pages can be anything, including online menus, social media, and order forms.

How restaurants use QR Code menu or Digital menu

Determine where you want your clients to go on the internet. 

  • Produce a QR code. This is often something you can do directly in your design program.
  • Put the code on a sheet of paper and print it like any other artwork.
  • You may do this for as many different marketing pieces as you want. Technically, there is no limit.
  • Include a code in your printed menu that links to your digital menu. Or a code that takes you to a page with daily deals.
  • Display your marketing materials in your windows, entrances, tabletops, and on the curb. This way it can be used by your consumers.
  • Create a landing page that can include numerous links to increase the value of your QR code.

How restaurants should display their QR codes 

Table tents

With free-standing table tents, you may put the QR code right in front of your customers in a manner that can’t be ignored. 

Posters

A cheap and effective way for promoting QR codes.

Flyers

Distribute your menu all over the town featuring your QR code.

Stickers & Labels

Turn every space into an opportunity for flaunting your QR code.

Conclusion

One of the most appealing aspects of digital menus is that they can be utilized for far more than just menus. Customers at restaurants, in particular, say that digital menus affect their shopping decisions by around one-third, making them ideal for promotional content. You can highlight new items, a local source, a seasonal ingredient, or a limited-time promotion on large, bold screens that catch and retain attention.

Almost all smartphone cameras can readily scan QR code menus. If the camera app fails to scan the QR code menu, there are a plethora of QR Scanner apps available on the Google Play Store and the Apple App Store. QR code scanners, on the other hand, allow scanning from distance with a variety of angles.

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